Wolfspeed, Inc. Appoints Yasuhisa Harita as Asia Pacific Regional President
Veteran semiconductor executive to lead commercial strategy, accelerate regional growth, and deepen customer partnerships across Japan, Korea, and ASEAN markets
Wolfspeed, Inc. announced the appointment of Yasuhisa Harita as regional president for Asia Pacific. Harita will be based in Tokyo and lead Wolfspeed’s commercial strategy across Japan, Korea and the ASEAN region with responsibility for driving revenue growth, enhancing strategic customer relationships, and executing the company’s regional commercial and operational objectives.
Harita brings more than 30 years of experience expanding Japan-based businesses for global semiconductor and technology companies, including Infineon and Micron. Most recently, he served as regional vice president at ams-OSRAM, where he accelerated revenue growth, strengthened customer partnerships and positioned the organisation for sustained performance in competitive markets. He earned his bachelor’s degree in engineering from the University of Tokyo.
As regional president, he will assume full commercial responsibility, developing and implementing go-to-market strategies aligned with Wolfspeed’s global objectives and customer expectations. His appointment reflects Wolfspeed’s ongoing commitment to providing reliable, high-performance solutions for customers across automotive, industrial, and energy sectors.
“We are delighted to welcome Yasuhisa Harita to our leadership team,” said Robert Feurle, CEO of Wolfspeed. “His regional expertise, strong customer focus and proven track record of commercial execution will be instrumental as we continue to expand our presence and capabilities across the Asia Pacific region.”
Wolfspeed continues to strengthen its global commercial leadership team’s capabilities to support long-term growth, effective execution, and value creation for customers and shareholders worldwide.
