ZYT Unveils European Strategy at IAA Mobility 2025 with New German HQ in Braunschweig

ZYT (ZHUOYU Technology) made its European debut at the IAA Mobility 2025 in Munich, Germany, officially unveiling its European strategy to the global audience.

ZYT Establishes German Branch in Braunschweig, Accelerating Localization Efforts in Europe 

Europe, as the birthplace and innovation hub of the automotive industry, represents a pivotal market in ZYT's global strategy. Taking Germany as its strategic fulcrum, ZYT has set up its German entity in Braunschweig, a key automotive industrial center, and appointed Nils Oldemeyer as the head of its European region. Focused on expediting the establishment of a localized operational system, the German branch has initiated the formation of a multi-functional team encompassing R&D, testing, business development, and other functions, aiming to swiftly respond to and deeply support the needs of the European market.

Leveraging its newly established German branch, ZYT will prioritize deepening cooperation with leading European automakers, focusing on meeting the demand for cost-effective intelligent driving solutions from both European Original Equipment Manufacturers (OEMs) and Chinese automakers expanding overseas. The company plans to deploy scalable Advanced Driver-Assistance Systems (ADAS) and autonomous driving solutions in phases, covering a spectrum from L2 driver assistance to L3/L4 autonomy, with a strong emphasis on constructing redundant safety architectures to ensure its technological systems comply with EU regulatory requirements. Simultaneously, ZYT will introduce smart cockpit solutions, multimodal interaction platforms, and next-generation perception modules (such as LiDAR-camera fusion systems) to the European market, further enhancing its product portfolio. It is anticipated that within the next year, ZYT's test vehicles and testing scenarios deployed across Europe will cover the entire territory of Germany, with ongoing and increasing investments in computing power and infrastructure development in Europe in the future.